Hello friends In this article i am gone to share a SEMrush PPC Automation Exam Answers with you..
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SEMrush PPC Automation Exam Answers
Question 1)
True or False: The only ad network with automation is Google Ads.
- True
- False
Question 2)
What is the difference between Max Conversions and Target CPA?
- Target CPA guarantees a price per conversion, whereas Max Conversions does not.
- Max Conversions brings volume, whereas Target CPA focuses on keeping costs per conversion on target.
- There is no difference.
Question 3)
If conversion data is not quite right, what bidding strategy should you use? Choose two options.
- Manual Bidding
- Automated Bidding (Target Impression Share, Max Clicks, Enhanced CPC)
- Smart bidding (Target CPA, Target ROAS, Max Conversions)
Question 4)
Which campaign types have smart campaign variations? Choose three options.
- Gmail
- Search
- Video
- Display
- Shopping
Question 5)
What’s the difference between a Responsive Search Ad (RSA) and a Dynamic Search Ad (DSA)?
- RSAs change formats depending on the device, whereas DSAs don’t.
- RSAs require human input for all fields, while DSAs only let you edit descriptions.
- There is no difference.
Question 6)
How do learning periods impact campaigns?
- They don’t – they are purely for account managers to test what works.
- They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.
Question 7)
Which is a reasonable reason to opt for automation?
- You are under strict brand requirements.
- You don’t have time to work on creative.
- You are struggling to get conversion tracking to work correctly.
Question 8)
What’s a reason to opt out of automation?
- You don’t have time to work on creative
- You are under pressure to get lots of volume
- You are struggling to get conversion tracking to work correctly
Question 9)
What are the requirements for Smart Display conversions?
- No conversion requirement
- 15 conversions in a 30-day period
- At least 50 display conversions or 100 search conversions in a 30-day period
Question 10)
Which bidding strategy is NOT eligible for Display campaigns?
- Max Clicks
- Max Conversions
- Target Impression Share
- Viewable Impressions
- Manual (with optional eCPC)
- Target ROAS (Return on Ad Spend)
- Target CPA (Cost Per Acquisition)