SEMrush PPC Fundamentals Exam Answers

SEMrush PPC Fundamentals Exam Answers

Hello friends In this article i am gone to share a SEMrush PPC Fundamentals Certification Exam Answers with you..

Go to this Course: SEMrush PPC Fundamentals Certification Exam

Test your knowledge of the SEMrush PPC Fundamentals Certification Exam Exam Answers and earn your free SEMrush certification. We test you on all aspects of our SEMrush PPC Fundamentals Exam Test course, covering research, building campaigns and measuring success.

SEMrush PPC Fundamentals Exam Answers

Question 1)
How do you get charged with PPC?

  • You pay when a user clicks on your ad that leads to your website.
  • You pay when a user clicks on your ad that leads to your website and makes a purchase.
  • You pay when ads are shown to a user.

Question 2)
True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.

  • True
  • False

Question 3)
True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.

  • True
  • False

Question 4)
Which part of the sales funnel has the most users?

  • The end
  • The middle
  • The beginning
  • Same number throughout

Question 5)
Which step in the decision making funnel do most people fit in.

  • Action
  • Interest
  • Desire
  • Awareness

Question 6)
What does tracking performance down a sales funnel enable you to do? Choose 3 answers.

  • Know how much to pay per click.
  • A/B test different ads for highest CTR.
  • A/B test different variations of stages along the funnel.
  • Understand the cost for each of the conversions along the funnel.

Question 7)
More sales copy helps sell to users that are:

  • To both groups
  • Higher up on the decision making funnel (first becoming aware)
  • Lower on the decision making funnel (ready to take action and buy)

Question 8)
How do you get more meaningful statistics without spending more money? Choose 3 correct answers.

  • Add keywords
  • Target fewer keywords
  • Limit your advertising to fewer products
  • Focus on fewer users

Question 9)
With search advertising, what are advertisers competing with each other for?

  • Ad position
  • Higher conversion rate
  • Number of ad clicks

Question 10)
Google Ads hierarchy, from largest to smallest, is:

  • Account -> MCC -> Campaign -> Ad Group
  • MCC -> Account -> Campaign -> Ad Group
  • Campaign -> Account -> MCC -> Ad Group

Question 11)
What are Google Search Partners?

  • Websites that belong to Google.
  • Advertising agencies that manage Google search campaigns.
  • Websites that aren’t Google properties, but have a search box which delivers Google’s search results.

Question 12)
The negative exact keyword ‘-[beach chair]’ will exclude the following search term:

  • beach chair
  • beach chairs
  • best beach chair
  • best beach chairs

Question 13)
Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.

  • Lower, sell
  • Maximum, show up
  • Higher, convert

Question 14)
True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.

  • True
  • False

Question 15)
True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.

  • True
  • False

Question 16)
What is the primary metric for determining a winning ad?

  • CTR
  • Clicks
  • Lowest cost per click
  • Ad position

Question 17)
What does PLA stand for?

  • Paid Listing Ad
  • Priority Listing Ad
  • Product Listing Ad

Question 18)
True or false? Uploading a CSV of your data feed from your computer will allow you to set an automated schedule.

  • True
  • False

Question 19)
Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.

  • Desire
  • Action
  • Awarenes
  • Interest

Question 20)
True or false? Frequency capping sets limits on how many times the same person can see an ad.

  • True
  • False

Question 21)
How many ad sizes are there on the GDN?

  • 10
  • 20
  • 30
  • 25

Question 22)
Which example of display targeting is NOT one that targets users by content?

  • Remarketing
  • Targeting Topics
  • Placement Targeting
  • Contextual Targeting

Question 23)
Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

  • banner, identical
  • text, different
  • text, identical
  • banner, different

Question 24)
Ads for Universal App Campaigns are created:

  • In the Google Ads UI.
  • Automatically in the Merchant Center.
  • Automatically from the Google Play store listing.

Question 25)
True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs.

  • True
  • False

Question 26)
How much budget should you set when launching your Universal App campaigns?

  • 25 times that of your target per cost installation.
  • 50 times that of your target cost per installation.
  • The most you’re willing to lose to gather stats until you’re profitable.

Question 27)
If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?

  • $2
  • $0.2
  • $0.002
  • $0.02

Question 28)
Which is not an example of a dimension?

  • Cities
  • Devices
  • Visitors
  • Days of the week

Question 29)
Conversion Optimizer works by:

  • A/B testing your landing page for higher conversion rates
  • Automatically finding targeting that will be more likely to convert into users
  • Running your campaign during hours where users will be more likely to convert
  • Automatically adjusting bids keywords as well as other dimensions in a campaign

Question 30)
Which two statements are not true about Google Ads Keyword planner?

  • It is a not free tool.
  • It gives keyword ideas.
  • It helps forecast the search volume.
  • It is only available in your current location.

Question 31)
Which is NOT true about display advertising?

  • Display traffic is both cheaper and more plentiful.
  • It brings traffic with the strongest buyer’s intent.
  • Your target audience for display advertising is not limited to the number of people looking for you on the web.

Question 32)
When you have dedicated landing pages, who is the home page meant to serve?

  • Both groups
  • Users that do not know you
  • Users that already know who you are

Question 33)
Which is NOT a consequence of the situation when you DON’T bid on your brand name?

  • Losing positions in organic SERP.
  • Losing sales from people that are ready to buy, but research you first.
  • Losing users who are specifically searching for your brand.

Question 34)
Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.

  • easy, visible, visible
  • easy, relevant, relevant
  • expensive, top-ranked, relevant
  • complicated, relevant, irrelevant

Question 35)
How should Remarketing lists be segmented? Choose two options.

  • Value of the users on the list.
  • Number of visitors to your landing page.
  • Different ad messages that could work best with them.

Question 36)
Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.

  • text, different
  • text, identical
  • banner, identical
  • banner, different

Question 37)
With search advertising, what are advertisers competing with each other for?

  • Ad position
  • Number of ad clicks
  • Higher conversion rate

Question 38)
In the Google Ads UI.

  • Automatically in the Merchant Center.
  • Automatically from the Google Play store listing.
  • Ads for Universal App Campaigns are created:

Question 39)
Which is not an example of a dimension?

  • Cities
  • Visitors
  • Devices
  • Days of the week

Question 40)
Which is NOT true about display advertising?

  • Display traffic is both cheaper and more plentiful.
  • Your target audience for display advertising is not limited to the number of people looking for you on the web.
  • It brings traffic with the strongest buyer’s intent.

 

 

Leave a Comment